How Immersive Technologies are Transforming Digital Commerce and Enhancing the Customer Experience in Interior Design
The digital commerce revolution is in full swing and the opportunities for success are endless. However, with fierce competition and a high bar set by industry leaders, it’s crucial to stay ahead of the game and provide customers with a truly immersive and satisfying shopping experience.
With a larger online audience and a greater willingness to buy, there has never been a better time to tap into the potential of 3D commerce.
“Consumers want to shop online without sacrificing purchasing confidence. With immersive experiences, they don’t have to.”(Accenture Interactive 2020 Immersive Experiences Survey).
The balancing act between traditional brick-and-mortar stores and digital commerce can be a tricky one. Consumers love the convenience of online shopping, but there’s still something to be said about being able to touch and try out a product before making a purchase. Brands that bridge this divide by investing in immersive technologies now will be able to enhance consumer relationships, increase online sales, and create meaningful experiences that blur the lines between the physical and digital worlds.
In fact, 47% of consumers say immersive technologies make them feel more connected to products (Accenture). Brands that invest in immersive experiences will now be able to tap into new sales opportunities in product categories that currently don’t sell well online, such as furniture and luxury items. Immersive technology allows companies to strengthen and expand digital commerce, optimize return on investment, reduce labor costs, and minimize returns.
64% of leading brands are now investing in immersive technologies (Accenture), and the customer’s motivation for using the technology is
52% viewing products without visiting a store,
42% assessing product features and capabilities,
42% experiencing products before purchase, and
39% increasing confidence in a purchase decision, it’s clear that immersive technology is the future of digital commerce.
At Metaroom by Amrax®, we’re always looking for new ways to innovate and push boundaries. We’re excited to see how immersive technologies will shape the future of digital commerce and enhance the customer experience.
Unlock the power of immersive technology with our App and give your customers the confidence to make informed purchasing decisions. Create a digital twin within minutes and let your customers experience their future furniture in the context of their own room.
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